Marketing a la carte: marketing and sales action plans,analysis, research, new product development

TRADE MISSION SUCCESS
South African cosmetic companies are meeting the challenge
of introducing their products to the Canadian market. Consumers are intrigued by the unique, exotic ingredients. After months of marketing preparation and a Canadian Trade Mission, 3 companies to date have succeeded to retail their products in Canada.

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WHAT'S NEW IN COSMETICS!
Follow-up to trade mission…… spring 2006 has brought Canadians 3 new product lines
from South Africa to try out.

MÔLO…an aromatherapy product line rich in exotic South African plant extracts now available in key department stores.

IKHALA….a men’s skincare line enriched with the African aloe has been launched via a Canadian e-commerce storefront.

FINO…after care for waxed or shaved skin for men and women distributed in natural health and aesthetic stores.

FUNDRAISING CAMPAIGN $$$ ON THE RISE
The 2005 and 2006 Fund Raising Campaigns coupled with a strategic marketing plan for ARTHRITIS MONTREAL have generated double digit increases of monies now to be allocated to more educational programs, greater association awareness, an increased membership base and additional community special events.